Salesforce recently expanded its ties with OpenAI and Anthropic, incorporating their models into its new Agentforce 360 platform.
Agentforce 360 is a hub where customers can design, deploy, and manage AI agents within business workflows, think chatbots, analytics tools, and CRM automations, across regulated sectors such as finance and healthcare.
Salesforce will allow users to engage with data and tools (such as Slack and Tableau) through ChatGPT, and a new “Agentforce Commerce” module allows merchants to sell things directly within ChatGPT while maintaining control over order processing and user data.
What this means for creators
You will notice new touchpoints for your tools: consider creating plugins or agents that exist within Agentforce, or integrating your UX flows with it.
Middleware, adapters, connectors, and “agent logic layers” will be in high demand as customers desire to personalise the actions of their agents.
Your target audience (particularly B2B customers) may gravitate toward platforms that already have generative AI, making integration a competitive necessity.
Also read: Wayve in talks with SoftBank & Microsoft over $1-2bn raise
What this means for entrepreneurs
Platforms are becoming ecosystems rather than individual feature sets. Owning or integrating with an “agent platform” might become a powerful leverage point.
The standard is higher: you will compete not only on model quality but also on how well you integrate AI into data, business rules, compliance, user interface, and so on.
Partnerships like this indicate how large platforms will dominate traffic flow, feature extensions, and monetisation; therefore, aligning with or building on such platforms early on could pay off.
