A notable AI investor has publicly warned that new AI capabilities may limit opportunities for social media creators, potentially changing how content value is judged online.
According to Michael Mignano, a partner at Lightspeed Ventures and former VP of Product at Aviary, breakthroughs such as OpenAI’s Sora model have the potential to produce platform-generated video content so good and cost-effective that human creators become less essential.
Mignano thinks that personalised, AI-generated videos may one day dominate social feeds, as they are cheaper and faster to create than human work, influencing how platforms reward or prioritise content.
He envisions a future in which individuality is still important but warns that the value equation for creators is changing rapidly as algorithmic content scales.
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What this means for creators
This is not clickbait; it’s a wake-up call. The rise of ultra-realistic AI content may reduce attention and revenue for many creators.
Your craft, style, personality, and narrative are not outdated. But as AI-generated content becomes more prevalent in feeds, it will be crucial to prioritise authenticity and distinctiveness.
What this means for entrepreneurs
For founders creating businesses or brands around creator ecosystems, this signals a possible turning point. Platforms may prioritise AI-created content for cost and scale.
That means you need to double down on strategies that showcase real human value, community, original insight, and higher‑trust engagements that algorithms can’t mimic.
