Mondelez, the company behind brands like Oreo and Cadbury, has invested over $40 million in a generative AI tool developed with Accenture and other partners.
The company says the tool will reduce production costs for marketing content by 30% to 50%, using AI to generate animations, social media videos and soon even short TV ads (targeting the 2026 holiday season and possibly the 2027 Super Bowl).
ChipsAhoy cookies (US market) and Milka chocolate (Germany) already integrate social content, with plans to expand to product pages (e.g., Amazon/Walmart) in November and into the UK and Brazil.
Also read: Snappr Expands Photography Platform to Europe with $28M Funding
What this means for creators
If you generate video, animation, or social media content, huge companies like Mondelez are adopting AI content tools, leading to increased competition but also opportunities for alignment and integration.
Using phrases like “I use generative AI for X” can boost believability. However, humans continue to check output, and quality is important. Mondelez prioritises human review.
If you’re a creator servicing brands, you might need to upgrade your own AI‑toolkit or workflow to keep pace and differentiate via your voice, style, and authenticity.
What this means for entrepreneurs
AI-powered content generation is a significant market trend for brands creating services, platforms, or products for the creator economy. Your tool might fit in here.
From a business model perspective, cost savings of 30-50% in content generation are a compelling value proposition. Position your offering similarly.
Also, this raises the standard for creative output. With AI providing faster, cheaper content, your competitive advantage may be determined by strategy, brand story, and speciality expertise rather than just “we produce content”.
