Osome, a platform that employs AI and human specialists to perform administrative duties (accounting, tax, payroll), has recently created a branch in the UAE, with Dubai as its base.
They say that this move is intended to remove founders from laborious administrative tasks, allowing them to focus on growth.
They currently assist over 30,000 entrepreneurs worldwide.
What this means for creators
Services that handle “boring but necessary” tasks are becoming more intelligent, and the time you spend on administrative tasks is becoming less and less required.
If you outsource operations (e.g., bookkeeping, compliance), expect such providers to incorporate AI – request “intelligence as a feature,” not simply automation.
On regional expansion, creators in growing markets (the Middle East and Africa) may have easier access to sophisticated administrative tools locally.
Also read: Amazon debuts QuickSuite, a new agentic AI platform for businesses.
What this means for entrepreneurs
There is still room to add value vertically: instead of generics, AI + domain (tax, regional compliance, and legal) is winning.
Expansions like this indicate where the next wave of demand will come from, not just Silicon Valley, but also rapidly emerging markets.
If you work in operations technology, remember that your “boring” infrastructure has a strategic purpose.
