If you have spent hours trying to get your brand identity into ad visuals, this could save you that time.
Google launches a new AI experiment named Pomelli.
The tool scans your website for branding elements, including logo, colours, fonts, and tone, to create a “Business DNA” profile of your company. You may also provide a one-line brand description or slogan. From there, Pomelli creates a variety of creative materials and ad images that are consistent with your company identity.
The platform is not perfect, but it is another indication of what the future holds with artificial intelligence.
What this means for creators
You will get faster-than-ever commercial or promo visuals that match your brand look, without needing to dial a designer for each option.
You can experiment with visuals and messaging much more quickly, resulting in more iterations and learning.
But you will still need your voice, your hook, and your authenticity; the tool handles form, while you provide substance.
Also Read: Sora (by OpenAI) expands and introduces paid credit system
What this means for entrepreneurs
This application makes it easier for small brands or platforms to create professional promotional assets quickly.
You can use it to assess which visuals/messages resonate and then double down.
Set guidelines to maintain brand integrity while using tools that simplify design.
