Samsung has agreed to include Perplexity’s AI engine in its new smart TVs.
With this partnership, Samsung TV owners will soon be able to access Perplexity’s AI assistant by simply pressing the AI button on select TV models.
Users can choose between Perplexity, Microsoft’s Copilot, and Samsung’s own TV-focused AI, resulting in a dynamic AI experience tailored to the living room.
Is This Collaboration Needed?
This collaboration is a clear indication that the next major battleground for AI will be not only phones and computers but also shared living spaces.
TVs are a natural fit for AI because they are ubiquitous in homes, and adding AI simplifies and enhances TV search and discovery.
Voice-activated AI assistants, in particular, improve the experience by overcoming the challenge of TVs that typically lack keyboards.
The Future of TV
Perplexity’s inclusion in Samsung TVs is the company’s first global deal in this area, following a previous partnership with Telefonica in Spain.
The AI on TVs is intended for quick voice queries, such as checking what’s on or getting actor information, rather than long, detailed conversations that are better suited to phones or computers.
This innovation could transform your television into a smarter hub for entertainment and information in your home.
Also read: Perplexity Launches An AI Browser Called CometÂ
How Can Entrepreneurs and Creators Gain From This?
For content creators, startups, and small business owners, AI on TV provides new ways to reach audiences in a relaxed, shared environment.
AI-powered TVs could open up new channels for communication and storytelling, whether for marketing, interactive content, or customer engagement. As AI reshapes media consumption, being a part of the transformation provides an opportunity to connect with users in novel ways.
In short, Samsung and Perplexity’s partnership demonstrates the growing role of AI in everyday life, from personal devices to family rooms.
This is a step towards making TV viewing smarter and more interactive for everyone.
