Ranketta has received €1M to track how brands appear in AI-generated answers, which is a new concept for many brands.
Not Google’s findings. Not a social media stream. However, the answers artificial intelligence models provide to consumers when they question, “What should I buy?”
That is the new battlefield.
And if you sell anything, products, courses, tools, or services, you will be competing for artificial intelligence shelf space in the same way that businesses used to vie for supermarket aisles.
Why is this so important?
Artificial intelligence models are increasingly serving as the first point of contact for purchasing choices.
You do not exist if you are invisible in their reply.
Early adopters that optimise for AI visibility will capture an undeserved share of demand.
This is the rise of artificial intelligence index optimisation (AIO), the next stage after SEO.
What To Do Next (5-Minute Playbook)
Search for your brand/product using three AI tools (ChatGPT, Perplexity, and Google AI Overviews).
Take a screenshot of each response.
Ask yourself, “Would I buy me?” That’s if your brand even shows up in any of the searches.
Note any gaps in clarity, proof, or location.
Fix one item today: clearer product explanation, stronger social evidence, and more niche positioning.
This wave will create winners while wiping out the slow.
Make yourself visible before your competition are aware that this is possible.
You can read more about the €1 million pre-seed funding here. Ranketta, built by a 21-year-old Czech AI researcher, lands €1 million to measure brand presence in LLMs
