OpenAI indicated that it wants brands to authorize the use of their mascots and characters in videos generated via Sora 2.
Brands can choose how their visual IP is used in AI-powered video workflows, including monetization options. This follows earlier misuse of the tool for unauthorised content, prompting OpenAI to rethink how creators, brands, and AI video tech intersect.
Also Read: Amazon Web Services (AWS) and OpenAI Partner to Power Next-Gen AI Workloads
What this means for creators
If you possess a character, likeness, or unique visual brand piece, you may license it for usage in AI-generated video, which can create new revenue.
Be aware that if you do not protect your assets, someone else may utilise similar technology, and you will have less control.
Experiment with creative campaigns that incorporate your brand or character into AI-powered videos (and earn money).
What this means for entrepreneurs
Frameworks for controlling IP rights and monetizing generative AI are in high demand among creator tools and AI video services.
If you are a brand or agency, the message is clear: don’t overlook how AI utilises your visual assets. Establish a strategy now rather than reacting later.
It also heralds a shift: video content will no longer be created solely by humans; AI will play an increasingly important role. Your firm may need to change the way it produces, distributes, and monetises video.
