At Google Cloud Next 2025, Google announced four major updates to its Vertex AI platform, solidifying its position as the only enterprise AI platform offering generative media capabilities across video, image, speech, and music. These advancements aim to empower businesses with cutting-edge tools to create, refine, and customize media assets at scale.
Lyria: Text-to-Music Generation Enters Private Preview
Lyria, Google’s text-to-music model, is now available in private preview on Vertex AI. This tool enables enterprises to generate production-ready music tracks directly from text prompts, streamlining content creation for marketing, entertainment, and more
Veo 2: Precision Video Editing for Enterprise
Veo 2 introduces enhanced editing and camera control features, allowing businesses to refine and repurpose video content with unprecedented accuracy. Currently in preview, these updates cater to enterprises seeking efficient workflows for video production and localization
Chirp 3: Instant Custom Voices with Minimal Input
Chirp 3 debuts Instant Custom Voice, a breakthrough that lets users create bespoke synthetic voices using just 10 seconds of audio input. This feature accelerates the development of personalized voice applications for customer service, e-learning, and accessibility tools
Imagen 3: Enhanced Image Generation and Editing
Imagen 3 elevates image generation with improved inpainting capabilities, enabling seamless reconstruction of damaged or incomplete images. It also offers advanced object removal tools, ensuring high-quality edits for digital asset management
According to Google Cloud, these updates make Vertex AI “the only platform with generative media models across video, image, speech, and music,” setting a new standard for enterprise AI tools. The tools are designed to integrate seamlessly into existing workflows, offering scalability and flexibility for industries ranging from media to retail.
For more details, visit the Google Cloud blog
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